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Anita Du Toit

About me

I believe the answer to unemployment is the fostering of entrepreneurship, not just subsistence entrepreneurship, but the growth of businesses that can employ others. I’m a franchise fundi and foodie, mom to a two year old and book enthusiast. Learning is a lifelong journey for me and my passion is sharing my experience to help others.


20 years of consulting experience in the franchise sector spanning many industries including automotive, retail, manufacturing, building, health and education. Developed expertise and a body of research on non-profit franchising (social franchising) and published internationally on the subject. Drove initiatives to grow and enhance the sector such as the x2in5 and Franchise Summit projects with FNB. Worked as mentor on ESD projects for Standard Bank and Nedbank. Clients serviced include: SAB, Wesbank, FNB, Liberty, Hollard, PNA, Goodyear SA, North West Department of Health, Western Cape Department of Economic Development and Tourism (DEDAT), Bertha Centre at University of Cape Town Graduate School of Business, Media 24, Nandos, Sorbet, Mica, Safintra (roofing), Education Africa, Leap Schools, Soul City, Waltons, Marley, Arrowhead properties, Next Generation (impact measurement) and Afreximbank (African Development Bank). I also worked for FNB as a Franchise Specialist from 2008 – 2010


Masters Degree in Marketing Management (MCom) | Authority on Social Franchising

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